April 15, 2022

How to Build a High-Purpose Environment in a Digital World

In this episode of the Smooth Operators Podcast (The SOP), Jordan jumps on the mic to share an idea from a brilliant book by Daniel Coyle called The Culture Code.

How to Build a High-Purpose Environment in a Digital World

Smooth Operators

Hosted by
David Riggs and Jordan Paris

The best agency operations podcast, hosted by David Riggs and Jordan Paris of TALOS. Smooth Operators will help you build a business that works without you. Don't be enslaved by your business. Be smart and listen to Smooth Operators.

In this episode of the Smooth Operators Podcast (The SOP), Jordan jumps on the mic to share an idea from a brilliant book by Daniel Coyle called The Culture Code. It's all about building a high-purpose environment where your team is inspired by the work they do because they never forget the purpose/vision/mission. After introducing the idea, Jordan talks about how to implement these ideas in a digital environment.

Jordan's notes from the high-purpose environment chapter in The Culture Code:

  • Build a high-purpose environment. Send clear beacons of purpose everywhere.
  • ~Link what your people are doing with what it means
  • ~Show people they have a role and future with this team.
  • ~Set up organizational heuristics: a simple set of rules that drive complex behaviors. Decision-making heuristics. Rules of thumb. Used by ants, bees, and slime molds. They operate through simple if this, then that frameworks.
  • Building purpose - action items:
  • ~Name and rank your priorities. 5 or less.
  • ~Be 10x as clear about your priorities as you think you should be.
  • ~Figure out where your group aims for proficiency (doing a task the same way every time) and where it aims for creativity.
  • ~Embrace catchphrases. Keep them simple, action-oriented, and forthright.
  • ~Measure what really matters.
  • ~Focus on bar-setting behaviors. Translate abstract ideas like values, mission, etc into concrete terms. Spotlight a single task, use it to define your identity, and allow it to set expectations.
  • ~Transmit, amplify, and celebrate the purpose of the whole group.

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