How to Build a High-Purpose Environment in a Digital World

In this episode of the Smooth Operators Podcast (The SOP), Jordan jumps on the mic to share an idea from a brilliant book by Daniel Coyle called The Culture Code. It's all about building a high-purpose environment where your team is inspired by the work they do because they never forget the purpose/vision/mission. After introducing the idea, Jordan talks about how to implement these ideas in a digital environment.

Jordan's notes from the high-purpose environment chapter in The Culture Code:

• Build a high-purpose environment. Send clear beacons of purpose everywhere.
  
• ~Link what your people are doing with what it means
• ~Show people they have a role and future with this team.
• ~Set up organizational heuristics: a simple set of rules that drive complex behaviors. Decision-making heuristics. Rules of thumb. Used by ants, bees, and slime molds. They operate through simple if this, then that frameworks.
• Building purpose - action items:
• ~Name and rank your priorities. 5 or less.
• ~Be 10x as clear about your priorities as you think you should be.
• ~Figure out where your group aims for proficiency (doing a task the same way every time) and where it aims for creativity.
• ~Embrace catchphrases. Keep them simple, action-oriented, and forthright.
• ~Measure what really matters.
• ~Focus on bar-setting behaviors. Translate abstract ideas like values, mission, etc into concrete terms. Spotlight a single task, use it to define your identity, and allow it to set expectations.
• ~Transmit, amplify, and celebrate the purpose of the whole group.