If you want to make it easier to overcome churn without having to sell more, then this is the article for you.
If you want to make it easier to overcome churn without having to sell more, then this is the article for you.
As a top-notch agency, you have to have a documented process in place to retain clients. It need not be overly complex. In fact, the process can be as simple as asking four questions in the weekly/biweekly/monthly reports you give to clients (whether that be on a call or in a project management software).
What has gone well?
What hasn't gone to plan?
What are our lessons learned and insights from this week?
What is the plan moving forward?
This will skyrocket the lifetime value of your customers. In a conversation between our business coach Jordan Ross and founder of Conversion Guides Jeremy Epperson, Jeremy shared that this is the strategy he uses and attributes to his 18-month $10,000/month average client lifecycle/LTV. That's a $180,000 average client LTV.
You'll know you're doing this LTV process right when your clients actually look forward to your scheduled meetings/reports. These reports should provide so much insight, education, and overall value that your meetings are the highlight of your client's entire week.
Below is an example of one of my biweekly reports at Trend Up Media, delivered through Basecamp. Of course, I have a long way to go in terms of delivering value in the form of insights, but this report is still a nice touch.
Are you ready to systematize your business so that you can enjoy more profit and less headache? Schedule a 15-minute call with the TALOS team today :)
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